WORK EXPERIENCE
Marketing & PR Intern
ASM Global - NRG Park
Houston, Texas
September 2022 - Present
-
Used social media insight metrics to change company marketing strategies which increased Instagram page visits by 134.7% and Facebook page visits by 227.6%
-
Grew the company TikTok account from 228 followers to over 16,000 in less than 2 months which led to a 19469.1% increase in video likes
-
Incorporated social media trends into content creation which helped lead to a 700% increase in Instagram reach, 8854.6% increase in TikTok views, and 283.59% increase in Twitter impressions
-
Updated and organized internal and external marketing assets with the most accurate information across all social media platforms, TV monitors, the NRG Park Website and digital marquee
-
Managed and created social media content for over 90 events in a span of seven months including Taylor Swift, The Houston Livestock Show & Rodeo, NCAA Division I Men's Final Four and Houston Texans
-
Assisted in producing and distributing email campaigns to an overall database of over 1,000,000 users
Contract Event Staff
Experience Houston
Houston, Texas
March 2022 - June 2022
-
Worked with other members of the event staff to accommodate the needs of over 3000 attendees
-
​Ensured that all personally designated areas of trade shows were prepared before and after events as requested and managed efficiently during the event to guarantee proper operation
-
Managed trade show exhibitors booth sales which helped secure a 74% exhibitor return rate
-
​Fielded questions from clients and attendees to foster high customer satisfaction
-
Problem solved to manage upset customers, conflicts and challenging situations
Communications Coordinator
Texas A&M University Utilities & Energy Services IT Department
College Station, Texas
February 2019 -
December 2021
-
Collaborated with the department to create a cohesive brand strategy which helped promote and aid their brand through the media
-
Developed a web dashboard that consolidated corporate and department communication which increased web traffic by 15-20%
-
Drafted and edited communications for 5-7 departments for publication in digital and print formats
-
Created graphics and marketing materials to better communicate department initiatives which lead to increased use of our department's services
-
Wrote detailed documentation for over 50 products and services in collaboration with team members
EDUCATION
​Texas A&M University
Bachelor's Degree in Communication, 3.99 GPA
Minor in Human Resource Development
College Station, Texas
SKILLS & EXPERTISE
Graphic Design - Adobe Creative Cloud (InDesign, Photoshop, Illustrator), Canva
Administrative - Google Suite, Microsoft Office Suite,
Adobe Acrobat
Social Media - Meta Business Suite, Twitter, TikTok, Reddit, YouTube, LinkedIn
Digital Marketing - WordPress, Google Analytics, Meta Business Suite Ads and Analytics, Ticketmaster ONE
Photography & Videography - Adobe PremierePro, Davinci Resolve Pro, DSLR Photography